Product Assessment

 

As you work to put together your China marketing strategy, there are many questions to answer about your current (and/or planned) products. Questions to address include:

 

  • Who exactly are your target customers? Are they well understood?

 

  • Market acceptance: do people (or companies) in China like your product? Is

     there real demand for it? Do they desire your product in its current

     configuration?

 

  • Are the packaging, price, payment terms, and tangible qualities of your product

     appropriate for the China marketplace, or are adjustments needed?

 

  • What is the mix of products you offer, and does this need to be customized for

     China?

 

  • What are the financial implications for selling into China?

 

  • How will your supply fluctuate based on adding a significant new source of

     demand? Can you keep up with demand?

 

  • Are there issues with respect to the availability of components or supplies of

     raw materials needed to produce your product(s)?

 

  • Are there any special requirements for importing?

 

These are just a sampling of the many questions that arise when doing a product assessment in the context of exporting to China. Myland USA has worked with many companies on finding the right answers to these critical questions, and will be happy to work with you. Give us a call today to learn more about how we can help you.